We found the Best SaaS SEO Agencies for every budget (2023)

Samuel Renotte
Last updated:
December 5, 2022

This article isn’t going to waste time telling you “What is a SaaS SEO Agency” or “What is SaaS SEO”.

We’ve put together a curated list of SaaS SEO agencies based on different categories. You can skip to the list here.

There are thousands of SEO agencies to choose from.

But not all of them understand SaaS SEO.

SEO agencies that try to cater for every industry and businesses of every size generally struggle to get results.

“A jack of all trades is a master of none”.

That’s because each industry has it’s own unique challenges and issues. The likelihood of a single agency knowing how to win in every industry is essentially zero.

SaaS SEO is complicated. It’s also one of the most competitive industries in SEO.

This means you need to work with an agency that understands the industry inside out (and has already achieved results for other SaaS companies).

In this guide we’ll look at the six best SaaS SEO agencies:

  • Best for B2B SaaS
  • Best for Enterprise SaaS (500+ employees)
  • Best for Small to Medium SaaS (50 to 200 employees)
  • Best for SaaS startups
  • Best for SaaS link building
  • Best for SaaS content writing

But first, let’s look at why you should hire a SaaS SEO agency.

Why Hire A SaaS SEO Agency?

If you aren’t lucky enough to have an in-house SEO team hiring a SaaS SEO agency can help you ramp up organic growth.

They can help you with the three key areas of SEO:

  • Technical SEO
  • Content
  • Link building

Note: I wrote a mega-guide on how SaaS companies can build a blog that generates revenue here.

If you were to execute these three areas yourself you would need (at minimum):

  • An SEO lead
  • An outreach specialist
  • A content manager
  • Two to three content writers

This can easily cost $200,000 to $300,000 annually not to mention the time spent to hire and train your team.

Meanwhile, the average SaaS SEO retainer costs between $5,000 to $15,000 per month.

Hiring a SaaS SEO agency saves you from having to hire and manage all these resources yourself. They will already have the team in place to deliver results quickly.

SEO agencies also have the tools and experience to help them plan and execute their campaigns.

How to choose the best SaaS SEO agency

The best SaaS SEO agency for your business will depend on different factors.

This includes:

  • What you need help with e.g. link building, content, technical SEO or a combination of all three.
  • Your industry e.g. workforce management software vs. graphic design software
  • Your company size

In saying that, there are universal checks that any SaaS business can make to help them choose the right SEO agency.

Le’s get into it:

  1. Success in your industry

Have they worked with similar businesses to yours in the past? What results did they get? You want to make sure they have experience working with similar businesses and have gotten them results.

  1. Case studies

How did they get results for clients? What type of results did they achieve? Case studies are a great way to understand how the agency operates. Case studies show they can walk the talk. It also gives you an idea on how they could get results for your business. 

  1. Read their blog

Are they genuine experts? Do they practice what they preach? Do they share unique or advanced insights? If the SEO agency you’re considering doesn’t have a blog or hasn’t published a blog post in two years that’s a huge red flag. Their blog should be regularly updated and contain genuinely useful content.

  1. Understand how they get results

Unfortunately there’s a lot of shady operators in the SEO space. Avoid agencies that promise guaranteed results or instant rankings. The biggest risk to watch out for is how they build backlinks. Agencies that use black hat link building tactics might get results quickly in the short term but over the long term they can do serious damage to your traffic and brand. If it sounds too good to be true it probably isn’t. 

Any decent agency should be able to clearly explain the process they use to get clients results.

Best SaaS SEO Agencies

1. Best for B2B SaaS - Compounding Copy

Compounding Copy is an SEO agency that specialises in helping B2B SaaS companies make more revenue from SEO.

The way someone makes a purchase decision for a B2B SaaS product is very different to a B2C SaaS product.

So why would their SEO strategies be the same?

The buying cycle is longer, customers are experienced professionals and the contract values can be worth 6 to 7 figures.

All of these factors need to be considered when building an effective B2B SaaS SEO strategy.

Compounding Copy only focus on what will drive growth for your company.

They have experience getting results for B2B SaaS companies like LegalVision, Blackpurl and Vend.

They’ll build you a revenue-focused content strategy, produce the content using expert writers and help you build backlinks at scale.

Want to learn how they can help your business? You can book an intro call here.

2. Best for Enterprise SaaS (500+ employees) - Accelerate Agency

Accelerate is a SaaS SEO agency that specialise in enterprise SaaS companies.

Enterprise SaaS SEO involves working with massive sites that can have hundreds of thousands of pages.

Enterprise SaaS products are also complex. They tend to be tailored to each customer. The buying cycle can take 6-12 months or even years in some cases.

This means your SEO agency needs to be well-resourced to keep up with the demands of enterprise SaaS SEO.

Accelerate has over 160 employees which allows them to service enterprise clients.

Although on their about us page, only 10 of these employees are listed so it is hard to verify who their other full-time employees are.

Accelerate are great for large-scale and complex SEO projects. For example, helping with site migrations after a merger or acquisition.

3. Best for SaaS content marketing - Optimist

Optimist help SaaS companies with their content marketing.

This means they incorporate other marketing channels into your SEO strategy. This includes email marketing, social media and viral/PR content.

If your company has a small or inexperienced marketing team this can be a huge help. Especially if they don’t have expertise in different marketing channels.

Optimist has a team of distributed full-time freelancers that have years of experience under their belt.

Full-service engagements start at $10,000 per month.

They also have a free Slack community called “Top Of The Funnel” that’s a great place to connect with other marketers.

4. Best for SaaS startups - Growth Sprints

Growth Sprints is run by one man band Brendan Hufford.

Don’t let this deceive you. Brendan is a master at SaaS marketing and SEO. He’s able to drive impressive results using his 4-part sprint methodology.

With his sprint approach he’ll work closely with you for 3-4 months to cover all the essential parts of your SEO strategy. Since Brendan executes everything himself his focus is on efficiency.

His goal is to get you the maximum amount of results with the minimum amount of effort.

He charges around $27,000 per sprint.

4. Best for SaaS link building - uSERP

uSERP are great at link building for SaaS companies.

They’ve built long term relationships with the biggest sites on the Internet. This gives them access to link opportunities most agencies won’t be able to get.

According to their site they have “more published link building case studies than other agencies have clients”.

If you need help with content strategy, content writing or technical SEO uSERP probably isn’t your best option.

But if you need an aggressive link building strategy uSERP are a safe bet.

Their plans start from $7,500 per month for 6-8 high quality backlinks.

6. Best for SaaS content writing - Writing Studio

Writing Studio write SEO content for SaaS companies.

They don’t do link building. They don’t do technical SEO. They won’t develop content strategies. They just write really good content.

If you’ve already built a list of keyword opportunities you’d like to go after but don’t have the internal writing resources to produce the content - Writing Studio are your answer.

Writing Studio also saves you the headache of working with freelance writers. E.g. trying to find a freelancer, vetting them, editing/proof-reading, etc.

You’ll get a dedicated account manager to handle all the admin so all you need to do is sit back and watch the content roll in.

Pricing starts at $0.20 per word but gets cheaper the more content you order from them.

Wrapping up

There isn’t one best SaaS SEO agency to rule them all.

The best agency for you depends on your situation. Your industry, the size of your site, what you need help with all play a role in picking the right agency.

You don’t have to use a single agency for all your SEO needs either. For example, it’s not uncommon to have an agency to help you with content and another for link building.

Hopefully this article has helped you better understand the different types of agencies, what they specialise in and how to choose the right one for your business.

Samuel Renotte